The New Wild 107.5
Jammin 107.5 has re-branded to WiLD 107.5
Portland’s Top 40 Hits / Hip Hop Radio Station Jammin 107.5 announced March 17th, 2010 their re-branded name WiLD 107.5.
Their former website www.jamminfm.com now redirects to www.wild1075portland.com
The question on everyone’s mind is “what will they play one WiLD 107.5?” The answer is obvious: WiLD 107.5 will play the exact same music that Jammin 107.5 played. Top 40 Party Hits. The change is welcome to many Portland radio listeners who have been listening to a so called hip hop radio station that plays 10 lady gaga songs every hour. Welcome WiLD 107.5 to the millions of top 40 party hit radio stations that advertise themselves as such instead of hiding behind their former glory of real hip hop radio stations.
107.5 is now Portland’s Party Hits WiLD 107.5
The news came as somewhat of a surprise to many listeners. Clear Channel’s KXJM, which until this morning was known as “Jammin 107.5,” is now “Wild 107.5.” The station remains a mix of hip-hop and pop, and so far continues to hold the KXJM call letters. Their new slogan is “Portland’s Party Hits.”
The flip from Jammin to Wild was unceremonious as far as changeovers go. At the end of morning DJ Dreena Gonzalez’ shift, she called the station “Jammin 107.5,” followed by Timbaland’s “Carry Out.” This apparent carrying out of the old identity was at 10 am. Next came LMFAO’s “La La La,” in which the singer’s “heart went wild,” topped off with imaging for “Wild 107.5.”
If you weren’t paying attention, you may not have noticed the change. Mainly because the music selection hasn’t changed at all. It is just a name and image change that took place. It is still the same organization and the same DJ’s/Hosts. Clear Channel has many other radio stations across the US that already use the name WiLD. So it comes as no surprise that they changed the Portland radio stations name now.
What can be expected from this change? One thing is for certain. They used to claim to be “hits and hip hop” now their tag line says “Portland’s Party Hits” which will probably mean less hip hop. Or to be more accurate the new branding now actually represents the music that they play since they haven’t played much hip hop since the first year they started the station in the early 2000’s when it was still on 95.5 (Now “The Game” sports talk radio).
Stay tuned for more information/news about WiLD 107.5 Portland’s Party Hits radio station. WiLD 107.5 will still be broadcasting Cool Nutz “Northwest Breakout Show”, Portland’s only real hip hop radio show still around. RIP to the rest, keep hip hop alive on the airwaves in Portland Cool Nutz! WiLD 107.5 is our last beacon of hope.
Look Im not trying to be critical but as I watched the youtoube video of Kristina with a K interviewing Justin Beiber it drove me crazy to see and HEAR her smacking on her gum. I mean come on its RADIO isnt that rule #1? PS I love you Kristina I really do but had to say it!
who is the new king of the northwest on coolnuts???