Banner Ads

Marketing and Advertising Techniques

In the independent music industry it is important to market your new album in as many places as possible. Typically the independent artist would market themselves on social media networks like Myspace.com, Facebook, ReverbNation, Sound Click, etc. But in todays market those networks are already so saturated with other independent artists doing the exact same thing. And chances are there are hundreds of artists who have been doing it longer than you, have more resources and time to put into it and have already built a following. Keeping that in mind the independent artist needs to find more ways to market their music online. One excellent way to do this is through Banner Advertising. Banner Ads appear on popular websites much the same way billboards are placed on the sides of busy roads. Banner Advertising can be focused to specific websites in order to optimize for your chosen demographic. For instance Bad Habitat would advertise our new album on Hip Hop related websites in order to maximize Return On Investment (ROI).

The Banner Ads can link to any page you want. If your album is on iTunes that is a great place to send your banner advertisement link. iTunes is the most popular online music store there is and many people trust the apple corporation more than CD Baby or any other online music stores. Also a link to your CD on Amazon is a good choice. If you have the resources getting a website to sell your album on is also a good idea. There are plenty of Web Design Companies that specialize in musician websites.

Banner Ads are a great way to increase your brand recognition and brand awareness. A well designed banner ad placed on a reputable website can launch you from obscurity to fame in a matter of months. Banner Ads also add legitimacy to your brand. By being on a banner advertisement on a successful website it tells people that you are a successful musician and your music MUST be good if you are able to advertise. A great example of banner advertising for musicians is the hip hop website globalgrind.com. They currently have multiple banner ads for everything from Hip Hop Artists to Clothing Companies and even TV Shows. Global Market Exposure is an advertising company that Bad Habitat has used for a long time for services such as Search Engine Optimization, Graphic Design, Marketing and of course Banner Advertising. We have had a lot of success with them and recommend them to any up and coming artist looking to expand upon their music career.

When trying to market yourself online remember a couple of things.

1. How much is your time worth to you? If you can afford it, outsource it. It will make you look more professional to have an Online Advertising Agency representing you. And it will save you a lot of time also ensuring that it is done correctly.

2. Doing it right. It is easy to misspell and use slang which can misrepresent you as an artist. You want to make sure that your Brand Image is handled with care. The logo, photography, online presence, website, social media accounts, etc. They all must be handled professional. If you don’t have the time or if you have a reasonable advertising budget Online Advertising Agencies like Total Market Exposure can help you.

For more reading on this topic and similar topics visit some of the links below

Share on Facebook